Dash
Overview
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Dash is a simple real-time dashboard that delivers a snapshot of financial performance for a business.
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Our brief
To position the product with both naming and visual identity.
Scope of work
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Brand Identity
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Naming and tagline
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Positioning
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Website
Our first task was to work with the client and develop a brand map so we were all on the same page.
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Once this was established we turned to thinking up a name for the product. We settled on 'dash' for its direct connection to the product and simplicity. The tagline accurately explains what the product does.
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The logo design takes it cue from a dashboard and is executed in a simple icon like device. A colour palette was selected to support the range performance outcomes of the business.
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The UI design development and execution carries through the brand language in a simple to understand way.
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