PapaGino's Deli Pizza
PapaGino's Deli Pizza is a range of Gourmet Pizza's made by Momma's Food Group and sold through leading supermarkets.
To create a brand name and packaging targeted at the Gourmet shopper.
Scope of work
Brand name and tagline
PapaGino's was chosen for it's authentic and friendly feel. The tagline 'Deli Pizza' was incorporated with stylised olive leaves to position the quality and freshness of the range.
The packaging adopts a simple design approach and includes a slate background, silver foiled logo and colour differentiation for the variant names.