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Project 1
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Ultimate Drives



Ultimate Drives is a luxury driving events company based in Switzerland offering the finest driving holidays, supercar tours and supercar experiences.

Our brief


To develop a brand identity that captured the essence of luxury driving in Europe.

Scope of work


  • Brand Identity

  • Tagline

  • Brochures 

  • Website

  • Print Collateral

  • Exhibition stand

The logo takes its cue from the sweeping 'S' bend roads in Europe and has been designed to reflect a 'U' and 'D'.


The colour palette uses orange for power and a dark grey as a strong anchor.


The typeface chosen for the logo and collateral is Sansation. This was modified for the logo.


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The marketing brochure we designed details breaks and events on offer.


Business cards were printed metallic grey and orange. 

The Ultimate Drives website acts as a core driver for marketing experiences, offers and events.


Facebook, Instagram and YouTube are actively used for social media and promotion of offers and events.

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