Ultimate Drives is a luxury driving events company based in Switzerland offering the finest driving holidays, supercar tours and supercar experiences.
To develop a brand identity that captured the essence of luxury driving in Europe.
Scope of work
The logo takes its cue from the sweeping 'S' bend roads in Europe and has been designed to reflect a 'U' and 'D'.
The colour palette uses orange for power and a dark grey as a strong anchor.
The typeface chosen for the logo and collateral is Sansation. This was modified for the logo.
The marketing brochure we designed details breaks and events on offer.
Business cards were printed metallic grey and orange.
The Ultimate Drives website acts as a core driver for marketing experiences, offers and events.
Facebook, Instagram and YouTube are actively used for social media and promotion of offers and events.